Bastion welcomes new Managing Director, Insights

Australasian full-service marketing and communications agency, Bastion, has announced the appointment of Joanne Norton as Managing Director, Insights. She will join the agency mid-April and report to Group CEO, Cheuk Chiang.

Joanne is a strategic insights and transformation executive with more than 25 years of leadership experience building and scaling insight capabilities that drive growth. She has led enterprise-wide insights functions, established data science teams, and delivered ROI through advanced analytics and in-house media mix modelling programs.

Joanne was most recently Global Director of Consumer Insights and Category Strategy at Bondi Sands, where she guided portfolio direction, investment prioritisation, and consumer-centric growth across global markets. Prior to that, she was Director of Consumer and Market Insights ANZ at L'Oréal and a member of the CMO ANZ Management Committee, leading segmentation strategies across more than 30 brands, and transforming how data informed commercial decision-making.

Bastion CEO Cheuk Chiang said Joanne's appointment marks an important investment in the agency's continued growth.

"Joanne brings exceptional commercial acumen and deep expertise in turning consumer intelligence into competitive advantage," Chiang said.

"Her experience across some of the world’s leading consumer organisations strengthens our ability to deliver integrated, end-to-end solutions for the modern marketer. Having a strong client lens ensures we are in tune with what truly matters."