Independent integrated communications agency, Bastion Shine, has officially rebranded as Bastion Aotearoa. The agency said the new name reflects its focus on building organisations and brands in and for Aotearoa.
The rebrand follows a period of growth, with the agency spending the past two years strengthening its capabilities and expanding its national footprint.
Most recently, Bastion Aotearoa acquired a senior team to grow its government and commercial offering in Wellington. Newly appointed Wellington Managing Director, Fleur Head and Strategy Partner, Anna Gunnell officially started last week with the rest to follow.
Toby Sellers, CEO of Bastion Aotearoa, said they've had a clear vision of what they wanted to achieve and the benefits it would bring the business and their clients.
"Our new name, Bastion Aotearoa, not only emphasises our single-minded focus on the New Zealand market, but our ambition to create a unique, compelling, and strong offer for our clients.
"Strengthening our capability across the board is key to being able to navigate and solve increasing complex marketing challenges and environments for our clients. By bringing that capability together under 'one roof' and redesigning our ways of working, clients can now access truly integrated thinking to strengthen brand worlds, change behaviour, and heighten engagement with their customers."