Baseus appoints lead for international PR efforts

Moves

Baseus appoints lead for international PR efforts

by Telum Media

15 May 2025 4:00 PM

1 min read

Jack Liu Xiang has been appointed Head of International Public Relations at Baseus. Based in the Shenzhen headquarters, he leads its international PR team to support the electronics manufacturer’s expansion into the American and European markets. His responsibilities include hiring and developing the company’s PR team, as well as overseeing product and brand communications.

With a background in communications and journalism focused on the tech industry, Jack most recently spent close to six years at OPPO, where he managed the brand’s corporate media relations and tech communications. Before transitioning into comms roles at LeEco and later Xiaomi, he reported for Yazhou Zhoukan and the SCMP.

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