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Matt Collette

Matt Collette

Matt Collette is CEO of Sequencr AI, a technology consultancy dedicated to unlocking the full potential of AI for marketing and communications teams. Before founding Sequencr, he was Head of Digital for Edelman Canada and later Global Head of Digital Growth, where he led efforts to embed generative AI across Edelman's global operations. Matt created the firm's AI task force, launched its first campaign powered by generative AI, and developed tools, prototypes, and training initiatives for clients and internal teams.

Articles by Matt Collette

Matt Collette
The Earned View

The AI safety debate has become a reputation problem

A 45-day analysis of news and social discussion shows reputational challenges for OpenAI and Anthropic around the very issues on which both companies are seeking greater influence Companies routinely lobby over…

7 mins read
Beyond the prompt: Six lessons for communications teams
The Earned View

Beyond the prompt: Six lessons for communications teams

In my previous column, “The Dunning-Kruger Effect with AI in communications is not what you think,” I examined the gap between confidence and proficiency. Across Sequencr AI surveys with more than 1,000 substan…

9 mins read