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Douglas Wright

Douglas Wright

Douglas Wright is Chief Executive Officer of Wrights, providing strategic counsel to boards and executives navigating complex reputational, stakeholder, governance and public policy challenges. With more than four decades experience, he has advised leading corporations, industry bodies, government agencies and not-for-profit organisations across Australia and internationally. Prior to establishing Wrights, he founded and led Ogilvy PR Australia. Douglas is Deputy Chair and a Fellow of Communication and Public Relations Australia (CPRA), a Chartered Public Relations Practitioner (UK), a Fellow of the Australian Institute of Company Directors and a Certified Practising Marketer.

Articles by Douglas Wright

Douglas Wright
The Earned View

When business as usual becomes a crisis

An organisation reveals its standards in the behaviour it tolerates while nobody is watching. In my last column, I wrote about the importance of establishing an organisation's essence before a crisis arrives, s…

9 mins read
Douglas Wright
The Earned View

When the crisis is over, what will people remember?

In my previous Telum column, I wrote about Marshall McLuhan's proposition that the medium is the message and suggested that, in a crisis, the way an organisation communicates can be every bit as important as th…

8 mins read
Douglas Wright
The Earned View

Why the medium matters in a crisis

In times of crisis, how and when you communicate is as important as what you say. Is a medium fit for purpose yesterday, before the crisis, right for a crisis today? You must be able to answer that question bef…

8 mins read