Ashbury in Hong Kong has welcomed Sidney Leng as Associate Director, Advisory. In his new role, he is responsible for strategic communications advisory for the firm’s clients.
Sidney has provided strategic communications and media relations advisory to clients across the financial services, real estate, technology, and legal industries. Prior to joining Ashbury, he was Associate Director of Financial Communications at Burson and has also worked in branding and marketing at FinTech unicorn Micro Connect, and in communications at Huatai International.
Sidney started his career as a journalist covering Chinese political economy and finance for English-language media outlets, including the South China Morning Post, Foreign Policy Magazine and National Public Radio.