PR News

Aruga expands to Melbourne, grows team and welcomes new clients

Independent PR, marketing and communications agency Aruga has marked its eighth birthday with new milestones, including establishing a permanent Melbourne presence, welcoming a new creative talent and client partnerships.

The Brisbane-born agency has expanded its presence south, opening a Melbourne office in the collaborative and community-based space at The Common.

Aruga's Co-Founder, Donna Kramer, said the move was a natural evolution for Aruga as it enters its ninth year: "Eight years on, we're proud to see Aruga continue to evolve in bold and strategic ways, including expanding our footprint to Melbourne.

"Establishing a physical presence in Victoria has already unlocked new opportunities and deeper partnerships with clients such as Stage Schools Australia and Affordable Art Fair and marks the beginning of an exciting new chapter for Aruga."

As the agency continues to evolve, Aruga has expanded its offering to include content creation, welcoming its first dedicated Content Creator, Ben Dutton.

Aruga's Co-Founder, Adam Brunes, said Ben's appointment reflects the agency's continued investment in its transformation from a PR agency to an integrated marketing communications agency that provides wholistic marketing solutions to clients.

"Performance-led content doesn�t have to be complicated, it needs to be clever, quick and connected to culture. We're building content solutions that are plug-and-play - scalable, strategic and made to help brands stand out in the scroll."

Aruga rounds off its anniversary with new client partnerships, including:
  • City Parklands Services, delivering social content for its culinary festival, Providore Park
  • Craft beer brand, BrewDog
  • Gin distillers, BY.ARTISANS
  • Social wellness hub, Soak Bathhouse
  • Holiday provider, Tasman Holiday Parks
  • Modern Italian and steak restaurant, The 203
  • Newly relaunched Brisbane dining destination, The Summit Restaurant & Bar
The agency has also welcomed back returning clients, including Affordable Art Fair, The Sunday Mail Transurban Bridge to Brisbane, and Wynnum Fringe.
Previous story

Taurus wraps up Q2 2025 with new client wins and contract renewals

Next story

City of Melbourne welcomes Senior Advisor City Communications

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

The
Moves

The Star Entertainment Group appoints Communications Director

The Star Entertainment Group has promoted Jacara Desland to Director of Communications. Based in Brisbane, she will work alongside the leadership team to lead and shape communications across the Group and The Star Sydney.

Jacara brings more than 15 years’ experience across communications and marketing, with previous roles spanning the insurance and financial services, construction, and retail sectors.