AI compute company, Arm, has appointed Golin as its global agency of record for technology and product communications. The agency is tasked with providing strategic communications counsel and insights for Chinese, Taiwanese, South Korean, Japanese, the UK, and the U.S. markets, with additional project remits in select target locations and disciplines.
Golin San Francisco leads the relationship with an integrated team of specialists to support upcoming product launches, creative strategy, and engagement with key audiences that span the technology ecosystem.
The selection process involved a competitive review that evaluated semiconductor and AI market expertise, global integration capabilities, and delivery of creative launch strategies.
“Arm is the foundation of modern computing and AI, with more than 325 billion Arm-based chips shipped and touching 100% of the world’s connected population,” said Erica Rodriguez Pompen, Vice President, External Communications at Arm. “We sought an agency with strong tech, semiconductor, and AI storytelling expertise, along with global reach, to partner with us as we scale our story with impact. We’re looking forward to working with Golin as we build the future of computing on Arm.”
"It’s a pivotal time for Arm, and we can’t wait to help this visionary company shape its narrative to achieve a new level of visibility and recognition,” said John Derryberry, West Coast Tech Practice Lead at Golin. “We’re excited to work with Arm, bringing our deep technical subject matter understanding, strategic rigor, creative thinking, and data-driven mindset to support Arm’s next chapter.”
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
