Ariff Communications has been appointed PR agency by the Hong Kong Tourism Board (HKTB) for the Malaysia market, from 1 May 2025 to 30 April 2026.
The agency will be responsible for planning and executing integrated PR and marketing campaigns aimed at achieving HKTB�s communications objectives - increasing awareness, enhancing brand affinity, and ultimately driving visitor arrivals to Hong Kong from Malaysia during the contract period.
Liew Chian Jia, Regional Director of Southeast Asia, HKTB, stated, �Ariff Communications has shown strong expertise in the understanding of the Malaysian travel preferences. We are confident that Ariff Communications will bring their creativity and experience on board to elevate Hong Kong as a welcoming and popular destination.�
Aisya Hashim, Managing Director of Ariff Group, expressed her excitement about the partnership, �I�m truly honoured that we�ve been entrusted with the opportunity to represent a destination as iconic and multifaceted as Hong Kong. As travel appetite continues to evolve, it�s an exciting time to reimagine the way we connect Malaysian travellers to the unique energy, culture, and experiences that Hong Kong has to offer. We�re proud to support HKTB�s vision and look forward to delivering impactful campaigns that spark curiosity, drive engagement, and ultimately inspire more Malaysians to rediscover Hong Kong.�