APRW Pte Ltd (APRW) has secured a series of new and renewed appointments in Singapore's entertainment sector.
The agency has been appointed to lead publicity and media relations for Malaysian music group, EMPAT's upcoming concert in Singapore.
Following collaborations in 2022 and 2025, APRW has also been reappointed as the public relations agency for SRF2026, the 10th edition of the festival celebrating the Singapore River, its growth, and its cultural vibrancy.
The team has also continued its partnership with child pianist, Mikkel Myer Lee. As his official publicity partner since 2021, APRW has supported publicity efforts through strategic media relations and influencer engagement.
Cho Pei Lin, Managing Director at APRW, said, “At APRW, we are drawn to artists and experiences that move people, and both EMPAT and Mikkel embody exactly that. We are proud to be supporting FriedRice Entertainment as their publicity partner to bring EMPAT to Singapore for the very first time; this is a concert that fans will carry with them long after the curtain falls. And watching Mikkel's musical journey to a world-class performer, reminds us every day of what great music can do: it brings people together in ways that little else can.”