APRW has been appointed agency of record (AOR) for JDE Peet’s Singapore, covering its L’OR, OldTown, and Moccona brands.
Under the remit, the agency will lead integrated communications strategies to strengthen JDE Peet’s brand presence and consumer engagement in Singapore. Over the past year, APRW has partnered with several brands within the company’s portfolio, providing support across media relations, product launches, influencer engagement, experiential activations, and consumer storytelling.
Julie Chiang, Director at APRW, said, “Over the course of working together, we have built a strong partnership grounded in trust, collaboration, and a shared understanding of how to create meaningful brand storytelling that resonates with consumers.
“From premium lifestyle positioning to everyday coffee moments, it has been incredibly rewarding to support JDE Peet’s diverse portfolio of brands and bring their campaigns to life. We are excited to continue growing this partnership and supporting the brand’s next chapter in Singapore.”