APCO has made strategic leadership appointments in its Middle East and North Africa (MENA) operations. Mamoon Sbeih, who served as Regional President since the firm’s expansion in the region two decades ago, transitioned to a global role as Chief International Business Development Officer and as Chairman, MENA. The firm also advanced Samer El Hachem to President of MENA, and Faten AlMasri was appointed Deputy President of MENA.
In his new role, Mamoon leverages the firm's integrated global team to develop solutions that help its clients navigate MENA’s expanding global corridors. His focus will be on cross-border advisory services, international partnerships and strategic initiatives that capitalise on the region’s position as a bridge between East and West.
“The transformation we are witnessing across MENA represents one of the most significant geopolitical and economic shifts of our time,” said Mamoon. “APCO has been privileged to support this evolution over nearly two decades, building deep relationships and expertise across the region. As our clients’ needs have evolved from regional market access to global corridor navigation, APCO must evolve as well to fully support clients’ needs.”
Samer focuses on operational excellence and the continued expansion of APCO’s position in advisory and advocacy services across the region. Under his leadership, the regional team will continue to deepen capabilities in key growth areas, including strategy consulting, digital transformation services and government / public sector advisory.
“The opportunity before us is unprecedented,” said Samer. “As MENA countries project power through cultural initiatives, infrastructure investments and diplomatic engagement, our clients need advisory partners who understand both the regional nuances and global implications. Our regional team of 200+ professionals from 26 countries is uniquely positioned to deliver this expertise.”
“The Middle East is undergoing a profound transformation - one that is redefining how organisations connect, invest and grow across borders,” said Faten. “As clients increasingly seek innovative approaches to navigate complex markets, they need partners who can anticipate change and deliver impact at scale. At APCO, our deep local roots, multidisciplinary expertise and commitment to innovation make us the perfect partners to help clients seize the extraordinary opportunities emerging across the region.”
“As global power dynamics shift and traditional leaders adopt more nationalist postures, MENA has emerged as a critical connector internationally,” said APCO Founder and Executive Chairman, Margery Kraus. “This leadership team ensures we will continue delivering the regional excellence our clients expect while expanding our ability to serve their growing global connectivity needs.”
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