PR News

Event wrap up: In discussion with David Swan

Written by Telum Media | Apr 23, 2026 5:57:19 AM

On Tuesday morning, April 21st, Telum Media and PwC Australia hosted a candid conversation with David Swan, Technology Editor at The Age and The Sydney Morning Herald and one of the most-viewed journalists on the Telum platform.

Held at PwC Australia's Melbourne office and interviewed by Telum Media's Head of Insights, Reuben Aitchison, David shared his insights on the evolving technology landscape and what stories are shaping tech journalism, and the importance of the "people" aspects of tech stories in the year ahead.

 



The session also explored practical insights for communications professionals on what makes a tech pitch stand out in a fast-paced news environment, the importance of simple respect when pitching a journalist, and how "tech" stories are no longer just tech stories – they are also city stories, people stories and community stories.

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