Vivien Choi has joined Anchorpoint in Hong Kong as Branding and Comms Lead. In this role, she oversees branding, corporate communications, events and market positioning for the Hong Kong-licensed stablecoin issuers.
Vivien joins from Hex Trust and has previously held communications and marketing roles at OSL and OKX. She also has agency experience with WE Communications.
"Great brands aren't built by talking about technology. They're built by helping people see possibility, understand value, and develop trust. When innovation is communicated with clarity and purpose, adoption becomes a natural outcome,” said Vivien on her joining.