Anathera Resort Kuta brings in new marcomms manager

SideQuest Worlds has appointed Alpha Story Indonesia as its strategic communications partner. Part of Vista Adhya Paragon, SideQuest Worlds serves as the local operator of Squid Game: The Experience Jakarta, bringing its local venue, commercial and audience network to deliver the experience in Indonesia.

Alpha Story Indonesia will lead communications and media relations for the project across Indonesia, while supporting regional outreach to Singapore and Malaysia. The work will focus on building awareness, strengthening media understanding of the experience, and tracking media coverage and sentiment across key markets. Set to open on 16 October 2026 at Agora Mall, Thamrin Nine, the Jakarta edition will be the first Squid Game: The Experience in Southeast Asia.

“Bringing Squid Game: The Experience to Jakarta is about giving Indonesian audiences a new way to engage with a global story they already know, through a shared, in-person experience,” said Rea Qinthara, Marketing & Commercial Lead at SideQuest Worlds. “As we prepare for the 16 October opening, we selected Alpha Story Indonesia to help build clear, locally relevant communications that introduce the experience to audiences, media, and partners across Indonesia and the wider region.”

Alpha Story Indonesia Country Lead, Leighton Cosseboom, said, “A global entertainment IP needs a local story that people can understand and connect with. With Alpha Echo, our role is to help SideQuest Worlds identify opportunities and apexes that are not immediately apparent, and translate the Squid Game scale and excitement into marketing and communications strategies that resonate with local audiences. We will deliver this while also building public understanding, trust, and anticipation ahead of and after the opening.” 

Anuja Prasad has joined CHU Underwriting Agencies as Senior Corporate Communications Specialist. She takes on the new role after more than four years as National Communications Manager at Property Council of Australia.

Prior to that, Anuja worked across communications, marketing and events for Strata Community Association Australasia and Associations Forum.

Upcycle Communications has expanded its regional team with new hires in Kuala Lumpur and Manila, broadening its reach across Southeast Asia, while continuing to build from its Singapore headquarters.

The agency has also grown its client portfolio, adding new design, jewellery and wellness clients. These include Hong Kong-based interior architecture and design studio Deboss Collective, Singapore heritage brand B.P. de Silva Jewellers and classical Pilates studio Altum Pilates.

In addition, the team has renewed its partnership with Tourism New Zealand for FY27. The agency first won the account through a competitive pitch in 2025. Its work covers strategic communications, earned and paid media, and influencer campaigns across Singapore, Malaysia, Indonesia and Thailand, with a focus on world-class culinary experiences, considered travel and active escapes.

“We have continued to grow from strength to strength, ensuring meaningful growth is about more than scale,” said Jennifer Dembitz, Founder and Managing Director of Upcycle Communications. “We prioritise the people we choose to partner with and the quality of ideas we can create together. As the world evolves, we see an opportunity to keep challenging how communications, content and community can create meaning, relevance and lasting value.”

 Alongside its growing regional footprint, Upcycle Communications has unveiled a refreshed website and visual identity. The update is aimed at reflecting the agency’s ethos and evolving practice, placing its philosophy of “upcycling” at the heart of the brand - the belief that thoughtful transformation can create greater relevance, resonance and value.