Independent creative communications agency alt/shift/ has promoted four senior team members to newly created Practice Head roles to oversee the agency�s national offering.
Alycia Jack has stepped into the Head of PR role, where she will lead the agency's modern earned approach, ensuring strategies and campaigns are built for a social-first landscape. She has been at the agency for almost six years, leading the consumer portfolio in Melbourne.
With a client portfolio that includes Officeworks, Intrepid Travel, Bakers Delight and Dylan Alcott Foundation, Alycia's experience spans PR, creative, content, experiential and partnerships, as well as corporate profiling.
Damian Davitt will continue his role as Head of Social and Content, leading a multidisciplinary team delivering work across organic and paid platforms. His client portfolio includes Boost Juice, Ausbuild, TAC, Origin Energy and Y Careers.
Leading the agency's government, education and corporate portfolio, Sophie Truter has moved into the role of Head of Integrated. She will be utilising creative strategy to deliver effective engagement and impact, and will oversee creative-led integrated behaviour change campaigns, including work with the TAC, Victorian Department of Health, Sustainability Victoria, and Cancer Council Victoria.
Previously leading operations across the agency, Sofya Daroy has transitioned into the role of People, Performance and Culture Director. In this role, Sofya will focus on elevating how the agency supports talent development, feedback and growth.
Alt/shift/'s Co-founder and National CEO, Elly Hewitt, said: "There's nothing more rewarding than watching brilliant people thrive. Alycia, Damian, Sophie and Sofya have each carved out their own path, and these new roles are a testament to their talent and drive. It�s incredibly exciting - not just for their careers, but for what it means for alt/shift/ as a whole. Their growth is powering our agency forward, and our clients are already feeling the impact.
"We couldn�t be prouder of our Shifties and what they bring to the agency everyday. Their expertise and brilliant approach to delivering impactful work for our clients and thoughtful leadership for our team across our three offices inspires us every day."
Alycia Jack has stepped into the Head of PR role, where she will lead the agency's modern earned approach, ensuring strategies and campaigns are built for a social-first landscape. She has been at the agency for almost six years, leading the consumer portfolio in Melbourne.
With a client portfolio that includes Officeworks, Intrepid Travel, Bakers Delight and Dylan Alcott Foundation, Alycia's experience spans PR, creative, content, experiential and partnerships, as well as corporate profiling.
Damian Davitt will continue his role as Head of Social and Content, leading a multidisciplinary team delivering work across organic and paid platforms. His client portfolio includes Boost Juice, Ausbuild, TAC, Origin Energy and Y Careers.
Leading the agency's government, education and corporate portfolio, Sophie Truter has moved into the role of Head of Integrated. She will be utilising creative strategy to deliver effective engagement and impact, and will oversee creative-led integrated behaviour change campaigns, including work with the TAC, Victorian Department of Health, Sustainability Victoria, and Cancer Council Victoria.
Previously leading operations across the agency, Sofya Daroy has transitioned into the role of People, Performance and Culture Director. In this role, Sofya will focus on elevating how the agency supports talent development, feedback and growth.
Alt/shift/'s Co-founder and National CEO, Elly Hewitt, said: "There's nothing more rewarding than watching brilliant people thrive. Alycia, Damian, Sophie and Sofya have each carved out their own path, and these new roles are a testament to their talent and drive. It�s incredibly exciting - not just for their careers, but for what it means for alt/shift/ as a whole. Their growth is powering our agency forward, and our clients are already feeling the impact.
"We couldn�t be prouder of our Shifties and what they bring to the agency everyday. Their expertise and brilliant approach to delivering impactful work for our clients and thoughtful leadership for our team across our three offices inspires us every day."
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