Raffles Hotel Singapore has appointed Allison Worldwide as its strategic communications agency, following a competitive review.
Under the remit, the agency provides strategic counsel, media relations, and engagement support to strengthen the hotel’s brand positioning, leadership visibility, and build deeper cultural resonance.
“We were seeking a partner who could bring clarity, strategic depth, and a refined approach to storytelling. Allison stood out for their ability to honour our heritage while helping us shape a modern narrative: one that deepens discovery and reflects Raffles’ evolving place in Singapore’s cultural and hospitality landscape,” said Jesmine Hall, Director of Commercial Marketing at Raffles Hotel Singapore. “Their understanding of the media environment and ability to prioritise what matters most will be key to meaningfully amplifying our brand.”
Jeremy Seow, APAC Chief Operating Officer at Allison Worldwide, added, “Our role is to bring strategic clarity and integrated communications thinking to a beloved brand that continues to define luxury – not just through heritage, but through its ability to elevate with intention and lead with purpose.”