Industry veteran Margaret Key has been named Chief Executive Officer, Allison Asia and Executive Director, Asia Pacific of Stagwell, effective from 1st October.
She will be based in Singapore, reporting to Allison Worldwide CEO, Jonathan Heit. In her new role with Allison, Margaret will oversee the growth of the firm in APAC, including expansion plans and business strategy. As Stagwell’s APAC Executive Director, she will steer regional market development and client engagement within the entire Stagwell network.
“Margaret is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”
Margaret brings more than two decades of strategic expertise and leadership experience to this dual appointment. Most recently, she served as CEO for Publicis’ MSL Group, Asia Pacific, spearheading its development into a regional network and delivering business growth and expansion. Before this, Margaret held roles at Edelman and Burson-Marsteller, Asia Pacific.
“I’m honoured to take on these roles at such a pivotal time for both brands,” said Margaret. “Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients."