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AKA Communications has appointed Chloe Boston as Senior Director, GCC. Based in the agency's Dubai office, she leads AKA's Middle East business and works closely with AKA’s UAE and London teams. She reports to Founders Antony Rettie and Katrina Kutchinsky, .
Chloe joins from Knight Frank, where she led PR and Communications for the real estate consultancy across the UAE, Saudi Arabia, Qatar and Egypt. She began her career in London at PRCO Group before moving to the UAE in 2020, where she spent five years with the agency, latterly as Associate Director, leading campaigns across the GCC, Europe and the UK.
Her experience spans luxury hospitality, F&B and real estate, working with market-leading global brands including Four Seasons Hotels & Resorts, Rocco Forte Hotels, Hilton LXR, Azumi, Sumosan Twiga, Macklowe Properties and One&Only Private Homes. Her regional track record includes Zuma Dubai and Abu Dhabi, Four Seasons Resort Dubai at Jumeirah Beach, as well as the launch of MENA’s 50 Best Restaurants.
Antony Rettie, Co-founder of AKA Communications, said, “Chloe trained in London and has spent six years in Dubai, which is exactly the perspective our clients need. Our ambition has never been a London agency with a Dubai outpost - it is one agency operating across two markets, and this appointment is how we get there.”
Chloe said, “Over the past six years the hospitality landscape has evolved enormously. There is a huge opportunity in the GCC, both with international brands entering the market and ambitious homegrown concepts looking to grow beyond the region. As we build AKA’s business here, I’m looking forward to bringing together the strength of our Dubai and London teams to offer clients international expertise with a deeply local approach.”
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