Webinar: how generative AI is reshaping crisis communications

Eastwest Public Relations has been appointed by International SOS to support its strategic communications in Singapore and Asia Pacific.

Working alongside the company’s regional and global communications teams, the agency will provide strategic counsel, media relations and press office support across the region.

Raymond Lau, Partner, Eastwest Public Relations, said: "The assumptions that once underpinned business as usual no longer hold. Geopolitical tension, economic uncertainty, and more frequent disruption now shape how organisations operate. Communication has become a strategic function against this backdrop - it determines how employees, clients and regulators judge an organisation's readiness when events unfold.

"International SOS sits at the centre of these issues, helping employers protect their people from security, health and wellbeing risks worldwide. We look forward to working with International SOS to raise the profile of their expertise in the region and that it reaches journalists and decision-makers who need it, accurately and at the right moment."

Syazlina Haniff, Head of Marketing and Communications, Singapore, International SOS, added: "International SOS has served organisations in Asia Pacific for over four decades, and the region remains central to our work.

”As employers contend with more complex risks to their people, from geopolitical instability to extreme weather and evolving health threats, clear and credible communication has become integral to how we support them – shaping how business leaders understand their duty of care and where they turn for guidance.”

Danyale Hooi has stepped up to the role of Marketing Communications Manager at Forvis Mazars in Malaysia.

In his new capacity, he leads strategic communications, corporate branding and events for the accounting firm. Danyale first joined the company as a Senior Marketing Communications Executive in 2023.

On 14^th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.

Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.



During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.

The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.



In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.

Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.