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As part of House of Comms continued expansion across the Kingdom of Saudi Arabia, the agency has appointed Anoir Adra as Managing Director – KSA. In his new role, he leads House of Comms’ operations and growth strategy in Saudi Arabia, strengthening the agency’s presence and supporting clients across the Kingdom’s evolving communications landscape.

With more than 24 years of experience across Saudi Arabia and the GCC, Anoir has advised some multinational corporations, government entities and consumer brands. Throughout his career, he has held senior leadership positions within global communications networks, including WPP and Publicis Groupe, bringing expertise in strategic communications, reputation management, brand building, and business growth.

“I am delighted to join House of Comms as Managing Director, Saudi Arabia and contribute to the agency’s next phase of growth in one of the world’s most dynamic markets,” said Anoir.

“After more than two decades working across communications, branding, public relations, and business growth in the Kingdom and the GCC, I am excited to embark on this new chapter and help drive the agency’s growth in Saudi Arabia. Together with our exceptional team, we are committed to building an agency that sets new standards for excellence, innovation, and client success.”

Influence Matters has named Linette Ling as Director, China, based in Beijing. In this role, she leads the agency's Mainland China clients, overseeing client strategy, team development, and the continued growth of the team's communications practice for international B2B technology companies.

Linette brings experience in technology communications, having advised leading organisations across semiconductor, enterprise software, cloud infrastructure, cybersecurity and emerging technology sectors. Prior to joining the team, Linette held senior roles at FINN Partners, Golin, Weber Shandwick and Archetype. In her role at Influence Matters, she will play a key role in delivering strategic communications programmes that are aimed at helping global companies build credibility, influence and business momentum in the market.

Simon Vericel, Managing Director of Influence Matters, said that the appointment reflects the company’s next stage of growth in the market. "The way companies build influence has fundamentally changed. In an AI-driven world, success is no longer determined by how much coverage a company generates, but by whether it is trusted and referenced by the people, communities and platforms that shape business decisions. Linette shares our vision for a more focused, measurable and effective approach to communications."

"Technology buyers are increasingly relying on digital communities, expert networks and AI-powered discovery platforms to evaluate solutions," said Linette. "This requires a modern approach to communications. Our role is to help clients become visible, trusted and influential within the ecosystems that drive business outcomes,” she added, excited to lead the consultancy’s growth in the market.

Sarah Whyte has returned to the government sector and has joined the Office of Dr Sophie Scamps MP, Independent Member for Mackellar, as Deputy Chief of Staff. Sarah has wrapped up her time as Head of Strategic Communications at the Australian India Institute. Prior to this, she worked for the Independent for Warringah, Zali Steggall OAM MP as media advisor after working in the field of journalism at the ABC and Fairfax Media.