Agnes Poon has started a new role as Marketing & Communications Manager, Greater China & APAC at Marc Jacobs. In her latest remit, she oversees marketing, PR, and communications strategies for the Greater China, Hong Kong, and Southeast Asia markets. She also aims to drive regional brand growth, localise global campaigns, and increase Marc Jacobs’ brand awareness.
Based in Hong Kong, Agnes joined the brand in 2024 to assist with its APAC PR and marketing. Prior to that, she developed her fashion and lifestyle comms know-how at companies including PORTS, FERRAGAMO and I.T.