Independent PR and events agency, Agent99, has been appointed to lead the Australian launch of Canadian furniture brand, Cozey, marking the company’s first expansion outside North America.
Following a competitive pitch, Agent99 will drive earned media, creator partnerships, and experiential activity to introduce the brand to the local market. The agency will also deliver an experiential house take over activation, ‘Australian Home of Cozey’, in May.
Agent99's Founder and Director, Sharon Zeev Poole, said the campaign is designed to connect the brand with evolving consumer behaviours and tastes in the Australian market.
"The way Australians live is changing, and that’s creating new expectations around how homes function," she said.
"Our role is to introduce Cozey in a way that feels relevant to those shifts and to build awareness through experience-led storytelling."