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Agent99 to lead Australian comms for Canadian furniture brand

Agent99 to lead Australian comms for Canadian furniture brand

Independent PR and events agency, Agent99, has been appointed to lead the Australian launch of Canadian furniture brand, Cozey, marking the company’s first expansion outside North America.

Following a competitive pitch, Agent99 will drive earned media, creator partnerships, and experiential activity to introduce the brand to the local market. The agency will also deliver an experiential house take over activation, ‘Australian Home of Cozey’, in May.

Agent99's Founder and Director, Sharon Zeev Poole, said the campaign is designed to connect the brand with evolving consumer behaviours and tastes in the Australian market.

"The way Australians live is changing, and that’s creating new expectations around how homes function," she said.

"Our role is to introduce Cozey in a way that feels relevant to those shifts and to build awareness through experience-led storytelling."

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PR Wonderland grabs new lifestyle win

PR Wonderland has been appointed as the public relations partner for The One Spa for Men, a premium Emirati men’s spa and grooming destination based in Abu Dhabi.

As part of the partnership, PR Wonderland leads strategic communications for the brand, focusing on strengthening awareness of its services, highlighting its unique positioning, and supporting founder-led storytelling. The agency will also work closely with Cofounders Ali Alkhoori and Mohamed Kashour to share their perspectives on entrepreneurship, the evolution of luxury services, and the continued growth of homegrown businesses in the UAE.

“We are proud to represent The One Spa for Men, which is a concept with a strong identity, heritage and positioning in the luxury wellness market,” said Houri Elmayan, Founder and Managing Director of PR Wonderland. “There is something very special about working with a homegrown business that is both niche and ambitious, and we are excited to support the brand as it enters its next stage of growth.”

Co-Founder and Entrepreneur of The One Spa for Men, Ali Alkhoori, said, “We are pleased to be working with PR Wonderland and look forward to collaborating with the team as we continue to grow our unique offering, expand and share our story with a wider audience.”