Independent PR agency, Agent99, has announced the addition of Naples-born pizzeria, L’Antica Pizzeria Da Michele, to its client roster. The partnership began with the agency supporting the opening of the pizzeria’s first Sydney restaurant on 5th December.
As part of the remit, Agent99 delivered a launch program that included a media and influencer event, strategic media relations, and targeted media hosting. The agency is also leading a year-long social media and content development strategy, as part of an expansion of its integrated service offering.
Founder and Director of Agent99, Sharon Zeev Poole, said: "Hospitality has always been a speciality area of ours, and we’re so excited to be joining the Da Michele team to introduce Australians to the world’s most legendary pizzeria. It’s a privilege to support their growth into this market."
.jpg)
-1.jpg)
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.