PR agency, Agent99, has announced its first client in the AI creative space, joining as an in-kind sponsor of the OMNI International AI Film Festival.
Agent99 will lead a campaign to elevate OMNI 1.0, the festival's second awards event. The agency will be driving earned media, thought leadership and industry engagement, building on OMNI's mission to legitimise AI filmmaking as an art form, while keeping ethical innovation central to the discussion.
Founder and Director of Agent99, Sharon Zeev Poole, said that storytelling is changing, and OMNI sits at the centre of that conversation.
"When the opportunity to work with them came our way, we came on board as their in-kind PR sponsor because we really believe OMNI is not only pushing creative boundaries but also shaping the dialogue around the role of AI in the arts. As early adopters ourselves, we can't wait to champion this story and take it to Australian and international audiences.
"OMNI is an extraordinary example of how technology is expanding creative possibilities. It’s certainly not replacing human ingenuity - but rather giving us the time and space to allow it to flourish. Partnering with them is not only an exciting new chapter for Agent99 but also an opportunity to support the voices leading this cultural shift."
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.
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