Independent PR agency, Agent99, has announced 40Res, a newly launched neighbourhood wine bar in Surry Hills, as the first recipient of its Food and Beverage Accelerator Program.
The initiative, which opened earlier this year, was developed to support the hospitality sector during challenging economic times. It offers three months of pro-bono strategic PR, marketing, and communications consultancy designed to elevate brand presence in a competitive landscape.
Agent99 will apply its strategic approach to shape and amplify 40Res' narrative, foster media and influencer relationships, and roll out an integrated campaign to position the brand as an exciting new Sydney dining destination.
Director and Founder of Agent99, Sharon Zeev Poole, said the team was looking for more than just a good concept: "From our first meeting with the 40Res team, we felt there was a natural chemistry and a sense that we were driven by similar values. They are passionate about what they do and strive for nothing less than excellence. We�re so excited to help them share their story and gift with Sydneysiders."
Senior Account Director and co-creator of the program, Nicole Robertson, added: "We were incredibly impressed by all three of our finalists, but 40Res offered a compelling blend of clarity, creativity, and soul. We�re excited to work closely with them and bring our full suite of strategic and media expertise to help them reach the next level."