PR News
Adriana Romero

Adriana Romero pursues comms in Spain

Adriana Romero has returned to Spain and has joined Vueling as External Communications Specialist. She has finished her time at Archetype, most recently as Account Manager, where she looked after a number of tech clients in industries such as e-commerce, cybersecurity, marketing tech, proptech, and IT. Prior to this, she held a number of agency roles in Barcelona. 

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IABC
Industry update

IABC APAC announces winners of Communicator of the Year Awards 2025

The International Association of Business Communicators - Asia Pacific Region (IABC APAC) has announced the recipients of the Communicator of the Year Awards 2025.

Syed Mohammed Idid, General Manager of Strategic Communications and Stakeholder Engagement at West Coast Expressway (WCE) Malaysia, has emerged as the winner in the Senior Communication Professional of the Year category. Donald Lim, Chief Operating Officer of DITO CME Holdings Corporation in the Philippines, has been crowned winner in the Executive Leader category.

IABC APAC Chair, Barbara Pesel, said, "Donald and Syed exemplify the inspiring qualities, exceptional expertise, and significant influence we deeply admire and strive to emulate within IABC APAC. They are true case studies of success, offering lessons we can all learn from."

Naeema
Moves

Naeema Ismail takes the helm at the independent marketing consultancy

The Marketing Room has appointed Naeema Ismail as Chief Executive Officer to lead its Singapore business.

She brings more than three decades of experience in communications, marketing, and brand strategy across Asia. Prior to this, Naeema led FINN Partners’ Singapore office, where she strengthened its PR and strategic communications practice.

Throughout her career, she has advised C-suite leaders and guided communications strategies for brands including IBM, Amazon Web Services (AWS), Pfizer, Nike, Airbus, AIA, Autodesk, and the Singapore Tourism Board.

Sharing her excitement about joining The Marketing Room, Naeema said, “I’m thrilled to lead The Marketing Room’s expansion in Singapore. The model provides a refreshing, flexible approach to marketing—giving businesses access to exceptional talent and offering experienced marketers meaningful, part-time roles that fit their lives. It’s an opportunity to create genuine impact for both business and people.”

Tom
Moves

Tom Furley begins new chapter in sustainability sector

Tom Furley has joined the Energy Efficiency and Conservation Authority (EECA) as Senior Communications Advisor. He has moved from the New Zealand Green Building Council (NZGBC) after six years, where he was last Senior Strategic Communication Advisor. Prior to this, Tom was at Radio New Zealand.