Independent communications agency, Adhesive, has been appointed by UNSW College to support the launch of its new Applied Degrees offering.
The agency’s remit spans media relations, corporate profiling, event management, and influencer engagement and AI optimisation.
Adhesive MD and Founder, Mike Maurice, said: "Adhesive has spent years crafting and sharing stories about skills, employability and the changing world of work, making this partnership with UNSW College a natural fit. It’s an incredible opportunity to help this education-leader launch Applied Degrees, a category disrupting offering that is creating new pathways to meaningful careers at a time of enormous change.”
Adhesive’s work with UNSW College will also engage their GEO product offering, which integrates AI intelligence with strategy and storytelling.
Mike added: “We are passionate about the importance of continuously learning, always being curious and prepared for what’s next, something shared by UNSW College. In this complex and critical conversation, taking a full-channel and AI-informed communications approach has never been more important. We’re looking forward to working together to raise the profile of this unique offering for Australia’s upskillers, career changers and school leavers.”