Action Global Communications has formed a strategic partnership with Dawson Walker, a UK-based specialist employer brand consultancy, to expand its services to network clients across Central and Eastern Europe, the Middle East, Central Asia, and the Commonwealth of Independent States (CIS).
Through the new partnership, Action and Dawson Walker will help organisations shape employee experiences that support reputation, engagement, and business performance, from defining an Employee Value Proposition (EVP) and brand strategy to employee engagement, internal communications, and activation.
“We're seeing a significant shift in how businesses think about employer brand. It's no longer viewed just as a recruitment activity. Increasingly, leaders recognise its role in shaping culture, supporting transformation, strengthening engagement and building trust,” said Kathy Christodoulou (pictured), Director, Action Global Communications.
“By partnering with Dawson Walker, we are strengthening the specialist employer brand expertise available to our clients while building on the deep local market knowledge, cultural understanding, and stakeholder insight Action is known for. Together, these complementary strengths enable us to create employer brands that truly resonate and deliver meaningful results.”
Adam Winterton, Client Services Director at Dawson Walker, said, “A strong employer brand is built on truth and trust. It's about helping employers clearly articulate what makes them distinctive and ensuring that the workplace experience aligns with the promises being made.”
“What makes this partnership particularly exciting is the combination of complementary strengths. Action brings exceptional local communications expertise and deep market knowledge, while we bring specialist employer brand and EVP expertise. Together, we are able to offer clients a powerful blend of strategic insight, specialist expertise and market execution.”