Access Communications wins PR mandate with drinkware company

Celine Tan has joined a pickleball company, Play! Pickle, as its Marketing Director, based in Singapore. In this role, she handles public relations, events marketing, communications and social media marketing.

Celine brings communications experience from her previous roles at Edelman and Havas Media, as well as writing and journalism experience from Mediacorp. 

 
 

International strategy studio, Untangld, has appointed Amanda Quested to its senior leadership team as Managing Director. Based in Sydney, she will work across their Australian and international clients, helping to drive growth, deepen senior partnerships and shape the studio’s next chapter. Amanda was most recently Head of Marketing & Communications at M+C Saatchi Group AUNZ, where she also served as Managing Director, leading the Commbank and CommSec accounts.

She joins Untangld with more than 25 years' experience across the UK and Australia, spanning brand strategy, growth, communications and commercial leadership. Her career includes senior roles at Leo Burnett and BBH London, with long tenures on brands including Samsung, McDonald’s, Audi, WWF’s Earth Hour and Unilever.

Jamal Cassim, Co-Founder of Untangld, said: “Amanda brings rare depth. She’s a strategic thinker with strong commercial instincts, but more importantly, she knows how to make strategy land and scale inside complex organisations. She’s deeply human in how she leads, and she joins us at a moment when Untangld continues to gain momentum globally. We couldn’t be more excited to have her on the team.”

(Pictured left to right: Jamal Cassim, Amanda Quested, James Needham, Danish Chan) 

Right On Q (ROQ), an AI-informed communications agency, has launched in Australia. Created for communications and marketing teams, the agency integrates AI intelligence with strategy and storytelling to drive brand visibility.

ROQ was founded by three co-founders: Adhesive Founder Mike Maurice, Ernest Founder Tim Rasbash, and Adhesive and Ernest Storytelling Lead Bridget Mills. All three will continue in their existing roles across the Adhesive and Ernest businesses.

ROQ works by auditing and diagnosing a brand's current visibility and sentiment across AI search engines, including ChatGPT, Google AI Overviews and Perplexity. Results are then assessed against the brand’s existing channel presence and benchmarked against competitors.

Based on this analysis, the agency produces a customised optimisation report identifying the key topics, channels and assets needed to strengthen visibility in both the short and long term.

Brands can then leverage ROQ’s software and expertise to optimise content for AI search, from media releases and blog posts to social content calendars and broader content creation.

Mike said: "The way people find information and make decisions about brands is evolving at lightning speed and collapsing the traditional marketing funnel as we know it."

"In mere seconds, a consumer can ask a question about your brand category and receive one synthesised response. If you’re a part of the answer, great - people are often forming opinions before they even visit your website. But it’s quickly becoming the reality that people are making decisions about you faster and easier, or not at all."

Tim said: "We established ROQ with the belief that Generative Engine Optimisation (GEO) is not about chasing keywords or gaming systems. We know these engines are on the hunt for the most credible signals possible to the questions being asked. And what’s only been magnified in this era of ‘ask’ is what others say about you is incredibly important, whether that’s earned media or customer reviews."

Bridget added: "AI-powered search engines are seeking the best possible answer to the questions that they’re being asked. And ‘best’ doesn’t always mean the biggest name or budget. With this new offering, we now have the insights to inform our clients with a much more targeted and effective program."

^{(Pictured, from left: Mike Maurice, Tim Rasbash, and Bridget Mills)}