Access Communications wins anniversary PR remit

PRCA hosted its Gold Standard Awards at The American Club in Singapore, celebrating excellence in corporate affairs, public affairs and government relations.

The ceremony recognised 24 award winners and six highly commended entries across a range of categories.

Award recipients include:

Corporate Communications
Highly commended: ASUS
Winner: Singtel

Media Engagement
Highly commended: Horizon Quantum
Winner: Sandpiper

Issues Management and Crisis Communication
Winner: Kyrah & Song Advisory

In-Country Consultancy of the Year
Winner: GR Korea

Multi-Market Consultancy of the Year
Winner: Ruder Finn

Regional Network of the Year
Winner: Sandpiper

The full list of Gold Standard Awards winners is available on the PRCA website.

Yvette Hammerschmidt has stepped up at Thrive PR as Group Account Director. She has been at the agency for more than five years, most recently as Senior Account Director.

Yvette’s agency experience includes roles at Acuity Communications Advisory, Ovato Marketing Communications and Closer Communications.

Media relations platform, Telum Media, has launched a new distribution offering, allowing PRs to send targeted personalised pitches to verified journalists via the platform.

The new tool has been designed in response to feedback received from more than 10,000 journalists across Asia Pacific and the Middle East over the past five years in Telum Media’s Journalist Interest Surveys, which shows a sharp increase in journalists seeking greater relevance and personalisation in outreach from PRs.

Telum Media Group Head of Clients, Annemarelle van Schayik, said the new distribution tool has been built to create value for both PR teams and journalists. “Telum Media’s distribution offering is designed to help teams create connections, not noise. The focus is on precision-led targeting and more relevant outreach.

“Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.”

Annemarelle said different teams face different pressures, but they share one meaningful goal: media impact. “For in-house teams, our distribution tool helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.

“And for journalists, it is designed to support better visibility, efficiency and control. Journalists can more easily access relevant press materials, manage conversations and refine what they receive.”

Find out more about Telum Media's distribution tools.