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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Abercrombie & Fitch picks PR agency for ME region</span>
Industry update

Abercrombie & Fitch picks PR agency for ME region

by Telum Media
1 October 2025 4:23 AM
2 mins read

Brazen MENA has been appointed as the official PR agency for global fashion brands Abercrombie & Fitch and Hollister in the Middle East region. The appointment marks the start of a long-term partnership, with Brazen already having delivered activation for Hollister in the market at the brand’s flagship Dubai Mall store.

The agency will amplify key upcoming moments for the brands in the region, including the McLaren partnership with Abercrombie & Fitch, alongside ongoing PR, activations, media engagement and influencer collaborations.

Abercrombie & Fitch’s Vice President of Marketing EMEA, Katie Adams, said, “We’re excited to work with the Brazen team to help us tell our brand stories in the Middle East. Their cultural understanding, creativity and proven track record in lifestyle PR made them the perfect fit to help us grow our presence and engage meaningfully with our customers in this important market.”

Louise Jacobson, Managing Partner at Brazen MENA, added: “Iconic fashion deserves iconic storytelling and that’s exactly what we’re delivering for Abercrombie & Fitch and Hollister in the MENA region. By aligning their global influence with our regional insight and lifestyle expertise, we’re creating culturally resonant campaigns that have already made an impact with audiences, and we’re only just getting started.”

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