A-Team 360, a collective of homegrown Filipino agencies specialising in public relations, marketing, branding, events, digital strategy, research, and media, has announced the formation of a multi-agency advisory board.
This move aims to strengthen A-Team 360’s leadership and refines its integrated services in the field of reputation management, following the step-down of Brian Poe-Llamanzares as CEO, who founded the agency collective. A-Team 360 currently includes A3 Group (Axcess Public Relations, Aika Events, Atmos Digital), WRNumero Research, and WR Advisory Group (WRAG).
General Manager of Axcess PR, Chescka Diaz, said, “Reputation is a long game. It takes insight, intention, and integration. We designed a model that leverages the strengths of our partner agencies at every stage of the reputation management process. Axcess PR will lead the strategy, while working closely with WRNumero, WRAG, Aika, and Atmos to deliver end-to-end solutions, from analysis to activation to impact evaluation.”
The advisory board will function through a 5-phase framework:
- Situation Analysis - WRNumero Research and Axcess PR
- Strategy Development - Axcess PR, WRNumero Research, and WRAG
- Planning and Content Development - A3 Group
- Execution - A3 Group and WRAG
- Evaluation and Optimization - WRNumero Research and Axcess PR
Jerik Santos, President of A3 Group of Companies, remarked, “This move allows our agencies to work together with greater clarity and purpose. We see it as coordination with intention, to build a more resilient and competitive ecosystem for reputation and communications.”
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