Abu Dhabi-based marketing and media agency 9Yards Communications has appointed Omar Sarieddine as Chief Executive Officer.
With more than 28 years of experience in business leadership, operations, and strategic marketing, Sarieddine assumed the leadership of 9Yards Communications following his tenure as the agency’s Deputy CEO and previous service as Chief Operating Officer.
Since joining the company in 2020, he has played a pivotal role in driving its growth, leading the expansion of its commercial and operational strategies, and strengthening its market position.
As CEO, Sarieddine will have full operational ownership and direction of the agency, with key and immediate responsibilities including ongoing regional and international expansion efforts. This includes managing existing operations in the MENA region, and its hubs in London, Cairo, and New York.
Commenting on this new role, Hussam Almulhem, Group CEO of 9Yards Holding, said, "Since joining 9Yards, Omar’s strategic acumen, vision, and relentless commitment to our core mission have all played a crucial role in our ongoing evolution as an agency.”
"To this end, I have every confidence that Omar is the perfect choice to lead the agency forward and ensure we remain at the forefront of the integrated communications industry, both regionally and internationally."
In response to his appointment, Sarieddine commented, " 9Yards Communications witnessed an extraordinary journey, which took it from a local start-up into a global competitor."
“I look forward to adding new achievements and milestones, which will be announced before the end of this year. This will be supported by furthering the founding vision and mission of the firm – to create, disrupt, and challenge industry norms, in the best interests of our clients – in every global location, and in every local community we serve.”