The Middle East Public Relations Association (MEPRA) will host the 2026 MEPRA Qatar Leadership Majlis on 10 September at W Doha.
Held under the theme “The New Architecture of Influence,” the Leadership Majlis will examine how regional conflict, geopolitical realignment, economic uncertainty, rapid advances in artificial intelligence, and changing media habits are transforming the way information is created, shared, and trusted.
The 2026 edition will place an emphasis on practical application and lived experience. Sessions will explore how communications teams are using AI tools to plan, execute, and report on events; how event-led strategies differ across B2B, B2C, and B2G contexts; and how organisations are measuring impact beyond attendance and media coverage.
Justin Kerr-Stevens, MEPRA Chair, said: “The role of communications has changed. It's no longer just about controlling the message. Increasingly, our role is to help organisations make better decisions, build trust before they need it and navigate periods of uncertainty with confidence. That's what this year's Qatar Leadership Majlis is about. We'll bring together leaders from across government, business, media and communications to share practical experience, challenge conventional thinking and explore what the new architecture of influence means for organisations operating in today's Middle East. If attendees leave with one new idea they can take back into their organisation the very next day, we'll have achieved our goal.”
The Majlis is aimed at senior professionals from government, business, media, and communications, as well as leaders responsible for reputation, stakeholder engagement, corporate affairs, and organisational strategy, and serves as an open forum for candid discussion, peer learning, and practical insight