Wanderlust Union has been appointed as the official PR agency for Sofitel Sydney Wentworth. The agency has been engaged to deliver a communications strategy that positions the luxury hotel as a cultural, wellness, and lifestyle destination.
Wanderlust Union's scope includes strategic storytelling across the hotel's wellness offerings, in-room experiences, and brand collaborations.
Founder and Managing Director of Wanderlust Union, Sophie Baker, said: "Our work at Wanderlust Union is grounded in experiential, place-led storytelling that speaks to the modern traveller.
"Sofitel Sydney Wentworth’s commitment to Art de Vivre and cultural connection makes it a natural fit for our agency. We’re thrilled to support the next chapter of this iconic property."