Virgin Australia has appointed Matthew Ongarello as Group Head of PR and Brand, marking his return to the airline after serving as Head of News at Virgin Group in London.
Matthew brings with him experience working across Virgin Group’s global company portfolio, following several years in senior positions in Virgin Australia's corporate affairs and PR teams.
"It’s a privilege to come home to Virgin Australia," Matthew commented. "The Virgin brand has always been synonymous with creativity, innovation and heart. I look forward to leading our incredible PR, Brand and Creative Services teams as we continue to tell the Virgin Australia story in a way that inspires our people, partners and guests.
"Aviation has a way of capturing you and never letting go. My first role at Virgin Australia was behind the check-in counter at Melbourne Airport while I was studying at RMIT, and I’m honoured to now come full circle as Group Head of PR and Brand."
As part of his responsibilities, Matthew oversees the Virgin Australia and Velocity Frequent Flyer public relations, brand strategy, and creative direction. He is further tasked with shaping the airline and loyalty program’s external reputation and strengthening its brand positioning.
"We're thrilled to welcome Matthew back to the Virgin Australia family," said Libby Minogue, Virgin Australia Chief Marketing Officer. "Matthew’s deep understanding of the Virgin brand, combined with his international experience across the Virgin Group portfolio, makes him the perfect person to lead our PR and Brand team during this exciting period of growth.
"Matthew's passion for aviation and storytelling, along with his proven track record of building meaningful connections between brands and people, will be invaluable as we continue to strengthen Virgin Australia's position as Australia's most loved airline."