The Hoffman Agency has announced the launch of Generative Engine Discovery Insights (GEDI), a capability designed to help brands understand how they are represented in generative AI answers.
Building upon structured datasets, GEDI measures brand mentions, analyses how brands are described, and captures citations to identify the domains that AI engines most frequently trust, from news outlets to review sites and brand-owned platforms. It also aims to uncover concentration risks, visibility gaps, and opportunities for improved coverage.
Developed in-house from codebase to interface, GEDI is designed to be an AI visibility radar that systematically queries major AI engines such as ChatGPT, Gemini, Claude and Perplexity.