Taylor York has been promoted to National Head Earned & Owned Thinker at Thinkerbell. He has been at Thinkerbell Australia for the last five years and has helped grow the earned team by five times, and diversify its services into influencer, social and AI.
Taylor will now also oversee and integrate the agency’s owned offering across Thinkerbell North and South (Sydney and Melbourne).
“We’ve worked really hard over the last five years to ensure the earned team doesn’t become siloed and is quite literally spread across the entire agency. This is why our clients’ work is so prolific, as we shape and bend ideas with Tinkers from the start," Taylor said.
"In my new role we’ve developed a new earned / owned product, that will continue to redefine our marketing sciences-backed agency model and help make the world a little bit more interesting. We’re also implementing AI to be more efficient and deliver better value for our clients."
Thinkerbell has also brought on Kathryn Furnari as National Head Media Thinker, with Garret Fitzgerald joining the team in Melbourne as Executive Creative Tinker.