The Singapore Tourism Board (STB) has appointed PLUG as its public relations agency of record in Hong Kong, following a competitive pitch. The appointment is for a minimum of two years, with the option to extend up to five years.
As part of its remit, PLUG aims to promote STB's tourism offerings under its 'Passion Made Possible' brand through media and influencer relations, digital and social marketing services, as well as crisis and issue management.
Andrew Phua, Chief Representative and Executive Director of Greater China at STB , commented: “Hong Kong has always been an important market for us. We're excited to partner with PLUG to continue building a strong presence here and inspiring Hong Kong travellers to discover all that Singapore has to offer. PLUG’s fresh perspective and comprehensive expertise stood out, and we are confident they will help us showcase a new side of Singapore and reconnect with our Hong Kong friends.”
Alex Zenovic, Executive Director at PLUG, said: “Hong Kong and Singapore share a dynamic energy. Our partnership with the Singapore Tourism Board isn't just about promoting a destination; it's about connecting two of the world’s most exciting cities. We are thrilled to be supporting the Singapore Tourism Board and showing Hong Kong travellers a new side of Singapore, whether they’re looking for their next holiday or a strategic business opportunity.”