Agency owners, Adam and Elizabeth Benson, are combining their four PR and marketing agencies under a single brand, Recognition PR and Marketing. The four agency brands that will be retired from use are Recognition PR, Outsource, Write Away Communication and Sovereign.
On the decision, Adam said: "For forty years, Recognition PR and Marketing has worked with companies that sell complex, high-value products and services in technology, defence and aerospace, and the built environment. Bringing our brands together under one name reflects how we work as one team delivering integrated programs rather than as specialised silos.
"The market has moved, and we're responding to that change so we can deliver on our growth plans for the next ten years and beyond. This rebrand also simplifies how we position and market our business. It’s a simpler story to communicate and an easier business model to run."
Recognition PR and Marketing will continue to focus on three sectors: B2B technology, defence and aerospace, and the built environment. The ownership, leadership, staff, and day-to-day operations remain the same.