Golin has launched First Answer, an AI visibility platform designed to give brands insights on how ChatGPT, Gemini, Perplexity and other AI systems describe them to users.
 
The platform addresses how up to 90 per cent of AI search results come from earned media citations and decreases the risk brands face of having their stories shaped by outdated information, competitor messaging, or AI-generated errors. 
 
“AI systems now determine which brands succeed by prioritising earned media as their most trusted source,” said Jack Barbour, EVP and AI Lead at Golin New York. “When ChatGPT, Gemini, or Perplexity answers questions about your brand, up to 90% of their citations come from earned media sources—not your website. First Answer ensures AI platforms see optimised, accurate, and strategically positioned content, giving our clients clear advantages.”
 
First Answer provides AI optimisation by analysing brand presence across various AI platforms, providing visibility and sentiment evaluation and identification of media outlets, social sites, and owned pages that drive citations. It also looks to increase positive AI visibility through AI-optimised content.

 
 

Hiba Al Haj has joined the Abu Dhabi Real Estate Centre (ADREC) as Strategic Communications Manager. In her role, she is responsible for overseeing ADREC’s communications strategy, strengthening its brand positioning, and leading media relations and stakeholder engagement efforts to support the Centre’s vision of transforming Abu Dhabi’s real estate sector into a world-class, transparent, and investable destination.

Hiba joined the government institution from Burson, where she served as Senior Manager, leading accounts in the UAE and the wider GCC. She has also held roles at Publicis Groupe, Performance Communications, MMEC, Hanover Communications, and Bell Pottinger.

"Happy to have you on board, Hiba. We’re lucky to count on your expertise, and I look forward to working closely together to amplify ADREC’s voice globally. Having worked with you over the last year and a half, I’ve seen firsthand your professionalism, creativity, and dedication. I’m confident you’ll add tremendous value in your new role," said Amer Albedwawi, Head of Real Estate Promotion Team at ADREC.

Telum Media hosted its latest Telum Talks in Singapore on Thursday, 2^nd October 2025, featuring Eugene Wee, Chief Editor of CNA938, alongside presenters Daniel Martin and Andrea Heng. The discussion was moderated by John Chang, Business Development Lead, APAC Growth Markets at Telum Media.

Eugene walked attendees through CNA938’s recent revamp and programme lineup, highlighting that while the station covers global topics, it keeps content hyperlocal by tailoring stories to highlight their relevance and impact for Singapore listeners. Daniel and Andrea offered practical advice for PR and communications professionals, encouraging them to shape their ideas with the listener in mind before pitching. They also shared personal experiences on how they’ve built strong, long-term relationships with existing PR contacts and subject-matter experts, offering insights on trust, communication, and collaboration.

The CNA938 speakers also discussed radio’s enduring relevance in the current digital age, with its clear edge in live storytelling, interactive engagement, and the ability to extend its reach through digital platforms.

The session concluded with attendees having the opportunity to network and connect with peers across the industry, as well as interact directly with the panellists over light refreshments.

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