The Mint Partners has announced a partnership with Australian jewellery house, Musson.
The agency has been tapped to showcase the transformation of Musson's new location in Sydney�s Queen Victoria Building (QVB) and the opening of their Chatswood Chase flagship retail outlet via a strategic integrated communications campaign.
Chief Executive Officer of The Mint Partners, Genevieve Taubman, said: "We are thrilled to welcome Musson to the agency roster. MINT's expertise in the luxury category is finely tuned, we bring a business focused approach to luxury brands, and we are very much looking forward to collaborating with Musson as they enter an exciting new era.
"Musson�s commitment to excellence, innovation and inspiration are all key values of our business operations at MINT. We look forward to working with Musson to execute a launch campaign that captures the essence of these milestones, creating moments as extraordinary as the spaces themselves."