Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Working closely with Veeam's global, regional, and in-market teams, the agency is tasked with driving its PR strategy across the APJ region, covering storytelling, earned media, executive profiling, and content development.
Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”
Meilin Wong, Partner & CEO of Milk & Honey PR APAC, added, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”