Madden & Assoc. has named Richard Dunkerley as Senior Content Strategist.
He will work alongside the Madden team to deliver thought leadership, narrative-driven content and strategic counsel to clients across the financial, wealth management and corporate sectors.
Richard brings more than two decades of experience across the country’s wealth and finance sector, including senior leadership roles at financial adviser community Ensombl as Chief Marketing Officer & Director of Content, and at Zurich Financial Services as Head of Marketing, Communications and Government Relations.
Bruce Madden, Executive Director at Madden & Assoc. said: “Richard is one of our industry’s sharpest creative minds with deep understanding of the Australian financial services sector. His ability to combine deep technical knowledge with strategy and content in an invaluable asset to our clients.
“Importantly, Richard has worked in senior roles on the buy-side of agency work. His first-hand experience in global corporate marketing and product development makes him an ideal resource for clients seeking strategic cut-though from an agency able to walk in their shoes, juggling competing priorities, multi-channel execution and greater value from their earned and paid campaigns.”
Richard Dunkerley added: "Joining forces in a collaborative capacity provides a valuable opportunity to combine our experience and insight to help businesses connect with their audiences, differentiate in the market and amplify their voice with real impact.
“Now more than ever, authentic storytelling and having a genuine voice set people apart."