Liquid Ideas announces new hire, office, and clients

Independent creative agency, Liquid Ideas, has welcomed Bella Rousis to its team as Head of Strategy. Her remit includes overseeing all new business and client strategy.

Bella joined from History Will Be Kind and has over 13 years' experience working at the intersection of brand and creative across a range of sectors.

The appointment follows a raft of new client wins for the agency, including:

• Spirits Victoria Association has appointed Liquid as its agency of record, following a competitive pitch. The two-year remit focuses on local industry engagement, branding, website and asset development, social media support and campaign work.
• Good Food & Wine Show has tapped the agency to manage its national tour's earned media and influencer engagement.
• Better Beer has engaged Liquid to lead on its earned PR activity.
• The agency has been re-engaged to manage media relations and sampling for Mumm Terroirs next phase under Pernod Ricard across Australia and New Zealand.

Liquid Ideas are also gearing up for the launch of a Melbourne office early 2026, which will be led by Account Director, Herper Sassaman, who joined earlier this year, as reported by Telum.

Liquid Ideas' Managing Director, Cleo Posa, said: "It’s been a big year at Liquid and this run of new work really speaks to the current breadth of what we do - from shaping an entire category with Spirits Victoria, to supporting major Aussie festivals, and new launches for long-term partners like Suntory Global Spirits, Pernod Ricard and Merivale. The addition of Bella and a Melbourne office puts us in great stead for an epic run up to 2026."