Lex Comms, a new independent PR consultancy, has launched in Dubai, founded by former Brazen MENA Comms Director, Alexia Lawrence-Jones. With almost two decades' experience across the UAE, UK and Europe, Alexia is an award-winning PR expert, with experience spanning beauty, health & wellness, hospitality, fashion, fitness, food & drink, FMCG, and travel.
As a lifestyle-focused firm, Lex Comms is designed to help clients stand out through its ‘consult, create, communicate’ approach. By utilising in-depth insights, it aims to develop strategies and stories that deliver clarity, connection, and lasting impact, while ensuring clients are represented with focus and care for stronger results.
“I’m excited to be bringing a new kind of offering to the Dubai comms landscape – one I feel brands need in today’s cluttered world. I launched Lex Comms because I believe the best results come when communication is simple, strategic, and delivered with conviction. Our ethos - ‘communicate better’ - isn’t just something we say, it’s something we live, breathe, and do. At the end of the day, better communication means better business results - stronger visibility, deeper trust, and lasting impact," said Alexia.