AKA Communications is proud to announce its appointment as the official PR and communications agency for Junk Smash Burgers, the European smash-burger concept, as it prepares to launch its first UAE location later this year.The launch is part of ICON Hospitality’s continued expansion in the region, following the rollout of international concepts including EL&N London and Loris Restaurant.
Commenting on the partnership, Antony Rettie, co-founder of AKA Communications, said: “We’re excited to partner with Junk Smash Burgers for their UAE launch. Their bold, no-nonsense approach to comfort food aligns perfectly with our hospitality expertise, and we look forward to building a compelling launch narrative that will position Junk as the go-to burger stop in the city.”
(In the picture: AKA Communications Co-founders, Katrina Kutchinsky and Antony Rettie)