MCMPR has been appointed by Vicinity Centres to lead its integrated communications strategy for the re-opening of its retail destination, Chatswood Chase.
The agency will spearhead Chatswood Chase's repositioning through a staggered 18-month project, with a rollout that includes communications, talent, creative content, and experiential activations.
Founder and Director of MCMPR, Marie-Claude Mallat, said: "We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team's dedication to delivering world-class service through a dynamic and multi-faceted approach.
"Vicinity Centres is recognised as a leader among Australia's retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry."
The appointment follows a stream of recent client wins for MCMPR, welcoming Paspaley Pearls, Jimmy Choo and Michael Kors to its portfolio in the past three months.