GODIVA, part of the pladis portfolio in the Middle East, has appointed Brazen MENA as its communications partner across the United Arab Emirates and the Kingdom of Saudi Arabia.Brazen MENA will lead PR and influencer activities for GODIVA’s retail and café portfolio with the aim of crafting culturally relevant moments for a new generation of ‘taste lovers’.
Basma Shams (pictured, left), Corporate Affairs & Communications Director MENAI of pladis, said: “Brazen MENA stood out for their creative flair, cultural insight and fresh approach. We’re looking forward to seeing results come to life as we continue to grow GODIVA’s footprint across the region. There’s a lot on the horizon for GODIVA in the region and we look forward to sharing some truly exciting news over the coming months.”
Louise Jacobson (pictured, right), Managing Partner of Brazen MENA, added: "GODIVA is so much more than chocolate - it’s a legacy brand with timeless appeal. As an agency committed to keeping brands ahead of the curve, we’re proud to help shape GODIVA’s story in the UAE and KSA. This is exactly what our B Ahead, B Brazen platform is all about - sharp storytelling, cultural relevance and impact that lasts."